Mutual Friendsgiving Charity Mission

Through Cyber Monday, 100% of profits will be donated to Project Healthy Minds, a new millennial-driven, non-profit startup focused on tackling one of the defining issues of our generation: the mental health crisis.  

Officially launching in early 2020, the non-profit is addressing the 3 reasons why 60% of the 615 million people worldwide diagnosed with a mental health condition don’t get the help they need (stigma, knowledge of treatment options, and accessibility of care). They’re doing so by:

  • Making it easier to ask for help by building the largest stigma-reduction campaign in the U.S.
  • Making it simpler to find the right mental health help by creating a free platform that shows the best options for you.
  • Making it more affordable to access care by working with universities, public school systems, employers, and policymakers to change their policies.

Founded by a group of millennials working across healthcare, entertainment, marketing, technology, business and politics, PHM is now backed by some of the highest-profile doctors, mental health experts, music executives, CMOs, researchers, and business leaders across the country.

To find out more about Project Healthy Minds and stay informed on their official launch, visit online at or follow on Instagram at @projecthealthyminds.

We are proud to support such an exciting new organization in the early stages and help from the ground up.